BTS, BLACKPINK, AND THE GLOBAL K-POP PHENOMENON: A DEEP DIVE INTO NEW MUSIC, WHICH MEANS, AND CULTURAL AFFECT

Introduction K-Pop (Korean Pop) has taken the whole world by storm, with its lively mixture of catchy tunes, extraordinary choreography, and visually hanging aesthetics. Two groups that have drastically contributed to this wave are BTS and BLACKPINK. Both of those teams have amassed many fans globally, turning out to be house names not simply in Ko